Our partnership with MG, spanning two phases of brand design, showcases our expertise in delivering high-quality signage solutions tailored to the Australian automotive market.
During the most recent brand refresh, our team collaborated closely with MG Motor Australia to gain a deep understanding of their vision for elevating the Australian dealer network. We also worked with them to develop the previous CI, including designing the pylons. Through this partnership, our design and project teams developed a fresh and dynamic suite of external signage aligned with MG’s evolving corporate identity.
Our external signage scope includes fascia sign clips, façade treatments, 3D-fabricated letters, pylon signage, and directional signs. Internally, we deliver integrated fabric frames, and merchandise displays, each designed to enhance the overall showroom experience. Both external and internal elements maintain consistent material and design standards while offering the flexibility to suit a variety of showroom layouts.
